Guangbo Newspaper ( by XuShina) recently, because tourism, restaurant service and some industries were severely influenced by SARS, guangbo stationery were also affected at certain exent, esp north area of China affected worst, GuangDong, NeiMeng and ShanXi were influenced at different level, too. what is worth mentioning is that sales of guangbo stationery increased in ShangHai and FuZhou. By the end of April, the sales of guangbo stationery in the two cities has increased by 50% and 30% than the same time of last year.
ShangHai and FuZhou are the important markets of domestic marketing of guangbo stationery, esp ShangHai market radiates ShangHai, JiangSu and ZheJiang, the three important areas of stationery consumption. Guangbo group constituted one central task and three focal points of changing-model market for actively exploiting domestic market at the beginning of 2003. the one central task is that taking brand appeal as central task to strengthen mainly and develop stationery consumption market in east and north of China where ShangHai and BeiJing are taken as main cities and to advance gradually to west of China, middle Chind and south of China. Three focal points are to develop supermarkets as main marketing channel, students as main consumer group and excellent price versus performance ratio as main marketing pull.
Company will strengthen the service function of offices for changing sufficiently old marketing ways by traditional agent channels, and will expand plan and control to marketing network and it’s coverage rate through close connection between offices and supermarkets and agencies in various areas. Taking ShangHai as an example, guangbo stationery will be put on the counters of many chain hypermarkets, and will be increased to 60-70 breeds from former single breed.
Accroding to the leader of shanghai branch, guangbo stationery has acquired good ***, the sales of guangbo products increased in the period of SARS, which is the market that was developed outside changing-model market. Guangbo will insist the one central task of taking brand appeal as central task, and the three focal points of developing supermarkets as main marketing channel, students as main consumer group and excellent price versus performance ratio as main marketing pull.
