Compared to previous years, this year's "Double 11" has started preheating more than 10 days earlier, becoming the longest cycle in history.All platforms collectively are ready to compete, with Guangbo keeping up with the pace.They have not only comprehensively upgraded in multiple dimensions such as products, marketing, and supply chain, but also pursued excellence in details. Aiming to drive development through innovation, lead the new trend of cultural and creative consumption, and achieve brilliant results in the "Double 11" event.
1. Dual empowerment of IP products to create innovative cultural formats
As the post-00s and post-10s gradually entered the consumer market, the anime circle of the original niche rapidly expanded, and the consumption momentum around cultural and creative industries was strong. Guangbo quickly seized the opportunity, innovated and upgraded its product line, continued to consolidate the traditional advantages of office stationery and student stationery, made greater efforts in the field of culture and innovation, and cooperated with many well-known IP giants at home and abroad to develop a series of unique cultural and creative stationery and anime peripheral.
Since this year, Guangbo has successively developed more than 1000 types of cultural and creative peripheries, not only including cultural and creative stationery with cute shapes and strong functions, but also a series of anime light peripheries such as badges, signboards, pain bags, etc. Before the double 11, Guangbo has acquired the exclusive image file for the movie "Detective Conan" and "Million Dollar Pentagram".The "Neon Series" with stunning handle graphics and multiple products has been launched and is worth buying! In addition, "Hatsune Miku", "Tianguan Blessing", "Demon Founder" and other top stream IPs have also been widely taken into account, and related peripheral products continue to update, leading to a strong flow of stores.
(Figure 1: "Million Dollar Pentagram" Neon Series - Square Notebook)
(Figure 2: "Grandmaster of the Magic Road" animation - Clear Dream Star River series postcards)
These cultural and creative products not only retain the high quality of the past, but also add cultural connotations to the IP, making the products themselves a kind of emotional value and emotional sustenance, deeply loved by young consumers. This model of mutual achievement and empowerment between products and IP greatly enhances Guangbo's attention and brand influence in the cultural and creative market.
2. Multi store linkage to grab attention and achieve explosive growth in all media marketing
With the growth of Internet flow entering a period of moderation, the market will enter an era of stock competition. The extension of the "Double 11" battle line this year will undoubtedly make the competition more intense. Based on the efficient operation capability of the supply chain, Guangbo actively explores emerging channels while consolidating its existing e-commerce position, and continuously improves its operational capabilities. In the just passed pre-sale stage of "Double 11", Guangbo achieved remarkable success through the strategy of multi store linkage and full media platform marketing, winning a remarkable reputation.
The relevant person in charge of Guangbo e-commerce department stated, "Different consumers have different scene needs, and real-time personalized marketing should be tailored to each individual." Therefore, the e-commerce department conducted a special demand analysis for "Double 11" five months in advance. In June, we utilized big data to plan "star products", continuously polished and revised them, and finally determined specific plans to promote the formation of popular products. And starting to schedule production in September, with sufficient preparation, this demonstrates Guangbo's keen insight into market trends and quick action capability.During the pre-sale period of Double 11, Guangbo launched various targeted discounts and limited time promotions, and the transaction performance was remarkable. In terms of student stationery, the rising star of the Sanrio erasable pen series firmly occupies the top position in related search rankings. In terms of cultural and creative industries, the joint products of the sub brand Kinbor and "Grave Robber Notes" have shown outstanding performance. Since the joint event between Guangbo and "Tomb Robber Notes", with its dynamic design and highly emotional products, it has become the best representative of related cultural and creative industries in the hearts of fans. This time, it has also achieved remarkable results and won a good start to "Double 11"!
(Figure 3: Guangbo Sanrio erasable neutral pen)
The person in charge of Taobao Live said, "The quality live streaming model of professional anchors, brand inventory, and platform quality service guarantee collaboration will become the mainstream of the industry. Traditional shopping platforms will connect with emerging channels to promote sales through high-quality live streaming. Therefore, Guangbo cooperates with many vertical talents on emerging platforms such as Tiktok, Kwai, Xiaohongshu, and so on, effectively sinks into the third and fourth tier cities, excavates a broader blue ocean of demand, and becomes a powerful complement to traditional e-commerce. Considering that there are currently over 3000 influencers on various platforms, including several TOP level influencers. It is expected that during the "Double 11" period, efforts will continue to be made to attract flow both online and offline, ensuring that Guangbo products become the focus of the "Double 11" period.
3. Upgrade the entire chain to face the "Double 11"
Faced with the longest battle in the history of Double 11, Guangbo not only won consumers' attention and repeat purchases through diversified products and full platform reach, but also relied on a high-quality supply chain system to seize more markets. As early as June this year, the Guangbo e-commerce team conducted a special evaluation of the demand for "Double 11" and formed a "Double 11" alliance with upstream and downstream.
(Figure 4: Guangbo Modern Warehousing)
Our mission within the company is to win this battle and sprint at full speed to reach the pinnacle. Effective deployment was made early on for the work during the "Double 11" period, and contingency plans were prepared for various unexpected events. Substitute candidates have been arranged for relevant positions such as operations, customer service, and warehouse to ensure that there are always people available and all links are efficient and smooth. In order to further enhance their job functions, all e-commerce employees have received professional job training, enabling them to assist in warehouse picking and shipping at several key nodes of "Double 11" and improve operational efficiency. In response to the surge in customer service pressure during the "Double 11" period, Guangbo has established a dedicated e-commerce department network, relying on an intelligent response system and combining historical data to achieve rapid response, ensuring that every consumer's inquiry can receive timely and professional answers.
The e-commerce team adjusts the product ratio based on the accumulated big data of product sales, and timely adjusts the supply and inventory of "hot selling" products during the "Double 11" period to ensure sufficient stocking. In order to cope with the massive orders during the "Double 11" period, many factories have implemented 24-hour non-stop shift production. All products undergo strict quality inspection before entering the warehouse to ensure excellent quality. And we have established a special cooperation with express logistics companies, adhering to the principle of "quality first, efficiency equally", not only increasing production and increment, but also adhering to quality, striving to deliver high-quality goods to consumers in the first time. And optimized the after-sales service process, emphasizing the guarantee of delivery time, ensuring that consumers enjoy fast and efficient return and exchange services. Implementing the upstream and downstream of the supply chain, vigorously facing the "Double 11"!
Conclusion
In the "Double 11" war without gunpowder, Guangbo uses strength as a shield and confidence as a sword, constantly breaking through itself and innovating, bringing consumers more intimate and high-quality products and services. Unite as one, work together as one, give your all, and create a glorious moment that belongs to Guangbo!
